Microsoft Ads: the channel your competitors ignore

While everyone fights over the same click on Google, Bing remains a channel with almost no competition. The result: cheaper clicks, a more professional audience and a return that surprises anyone who tries it with serious management behind it.

Why add Microsoft Ads to your strategy

• Lower CPCs: in most industries a click costs 30% to 50% less than on Google Ads.
• A professional audience: Bing dominates on company computers (Windows + Edge). Ideal for B2B and high-value services.
• Less competition: many of your keywords have not a single advertiser bidding on them.
• Presence in the AI era: Microsoft ads also appear in Copilot-powered search experiences.

What the service includes

• Smart import from Google Ads: we leverage all the work already done and adapt it to the Microsoft ecosystem.
• Bing-specific optimisation: bids, devices, call extensions and locations tuned to how the channel actually behaves.
• Unified measurement: leads from Bing are tracked just as rigorously as leads from Google — all in the same monthly report.
• Coordinated management: Microsoft Ads works best as a complement to Google Ads. We manage both channels together, moving budget to wherever the cost per customer is lowest.

Who does it make the most sense for?

If you already invest in Google Ads and your campaigns are profitable, Bing is the natural expansion: same type of customer, lower cost. And if your business is B2B, you should be on Bing even if you are nowhere else: it is where your customer searches from their office computer.